The Jaase story began with a mother and daughters appreciation for prints, fabrics and all things beautiful. The owners and creative minds behind the label are Karen and Amy McDonnell. The Jaase tribe is all about family, the girls decided to launch the brand together in 2014, to showcase their love for clothes.

Their aim is to make every woman feel and look beautiful in their designs. They create products based on their sun soaked lifestyle on the Sydney Northern Beaches.

Their recognisable designs and prints continue to represent the mother, daughters love for feminine, yet sexy styles all created in original prints, hand drawn/designed within Australia. All pieces of the Jaase collections have a feel for the Australian beach culture, through the styles, patterns and colours. Karen and Amy are passionate about supporting the fashion industry and keeping designs in house or outsourcing to different design houses within Australia.